How do you know what to do when you don’t know what you are doing wrong? We all would like to believe that the strokes of genius we experience every now and again would last forever, but unfortunately every now and again the consumer moves on to someone else who had a stroke of genius. So what do you do to get them back? Field marketing is like doing your homework on other products similar to yours and your product to see how it compares and how it is being put out there for the masses to experience. Can your product stand up to the bigger brands in quality, availability, affordability and showmanship? It might seem superficial but where you place your product and the label you put on it has a huge impact on how many people are going to want to buy your product over something else. A lot of the time simply putting your product at eye level can have a huge and positive impact on your sales. Get IMS to do field marketing for you for expert advice.